Defining market opportunities and growth engines to position or reposition a brand and its products.
Guiding foreign brands planning to enter the Chinese market by assessing their potential, identifying their growth engines and lines of growth.
Conducting brand name research
> Translation/adaptation of foreign brand names
> Creation of Chinese brand names
Brand and Product Strategy
Defining a positioning, an original and impactful identity and the footprint of a brand whilst adapting this strategy to the product: definition of the target, style identity, structure of the collection, and segmentation.