Defining market opportunities and growth engines to position or reposition a brand and its products.

Implementation Strategy

Guiding foreign brands planning to enter the Chinese market by assessing their potential, identifying their growth engines and lines of growth.


Conducting brand name research

> Translation/adaptation of foreign brand names

> Creation of Chinese brand names

Brand and Product Strategy

Defining a positioning, an original and impactful identity and the footprint of a brand whilst adapting this strategy to the product: definition of the target, style identity, structure of the collection, and segmentation.

> Roll-out or redeployment of an existing brand

> Creation of a new brand