Strategy
Defining market opportunities and growth engines to position or reposition a brand and its products.
Implementation Strategy
Guiding foreign brands planning to enter the Chinese market by assessing their potential, identifying their growth engines and lines of growth.
Naming
Conducting brand name research
> Translation/adaptation of foreign brand names
> Creation of Chinese brand names
Brand and Product Strategy
Defining a positioning, an original and impactful identity and the footprint of a brand whilst adapting this strategy to the product: definition of the target, style identity, structure of the collection, and segmentation.