Determining and qualifying the most significant emerging currents of creativity and innovation and new consumer behavioural patterns.
Mood of the times
Understanding embryonic changes in society in order to anticipate consumer behavioural patterns and expectations, and better meet their needs.
Identifying regions, cities and places with the greatest potential.
Portrait of the Consumer
A qualitative and prospective portrait in words and images with a community of consumers, deciphering their cultural influences, their connection with fashion and their consumer habits.
Taking another look at and understanding a country through its culture, values, vision of the world, and players.