References

From ready-to-wear fashion to lingerie and luxury, from sport to fashion, cars, beauty and food…

Metersbonwe Peacebird Dior Exception L'Oréal group Renault Petit Bateau Dirk Bikkembergs Rossignol Herborist Galeries Lafayette Guerlain Tsinghua University Première Vision Luxepack Shanghai Etam Mark Fairwhale Group Moncler Biotherm Bagpipe Yves Rocher Groupe Adéo UR Yigue Carrefour Cache Cache Me Forever Me Forever Camaïeu DPAM Li-Ning Trussardi 3 Suisses Danone HappyChic Benatry Puig Eurazéo Fun Fudebao Petit Avril Maoren mbsky Zhejiang Style Boyi groupe

Metersbonwe

Metersbonwe

Issue

Repositioning the existing brand geared to consumer expectations and market shifts.

Deliverables

Brand and product strategy.


Peacebird

Peacebird

Mission 1 — PEACE BIRD WOMAN

Issue

Repositioning the existing brand geared to consumer expectations and market shifts.

Deliverables

Product strategy, seasonal directions, support for collection development.

Mission 2 — PEACE BIRD MAN

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.

Mission 3 — HP

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.

Mission 4 — LETEEN

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.

Mission 5 — MATERIAL GIRL

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.


Dior

Dior

Mission 1 — DIOR PERFUME

Issue

Strengthen the brand in China by optimizing digital communication.

Deliverables

Keys to Chinese social networks. Dior’s digital strategy in China.

Mission 2 — DIOR PERFUME

Issue

Supporting the prospective team with the aim of bringing another set of eyes, of trading and sharing around the country and all the necessary adjustments, and of thinking about points of interest to build into Dior in China.

Deliverables

Another take on China: Trend Safari

Mission 3 — DIOR PERFUME

Issue

Identifying the cities at the 2nd and 3rd levels of the market, offering high potential for Dior Perfume.

Deliverables

Analysis of the Chinese luxury market and selection of cities with high potential.

Mission 4 — DIOR PERFUME & Dior Couture

Issue

Enabling teams to enhance their take on the brand whilst working together.

Deliverables

Facilitation of a half-day workshop in order to work on the appropriation of brand values with senior management in China for Couture and Cosmetics.


Exception

Exception

Issue

Strengthening the positioning and product territory geared to consumer expectations.

Deliverables

Training of the style team and collection adjustments.


L'Oréal group

L’Oréal group

Mission 1

Issue

Raising the sales team’s awareness of trends and the evolution of the luxury market.

Deliverables

Team training

Mission 2

Issue

Raising the Asia-Pacific marketing team’s awareness of trends and market evolution of different sectors.

Deliverables

Trend Safari, Mood of the Times training

Mission 3 — MAYBELLINE

Issue

Identifying the relevant product and communication levers in the make-up segment with regard fashion attitudes.

Deliverables

Product strategy and mood of the times for make-up.


Renault

Renault

Issue

Supporting the team of designers with the aim of bringing another set of eyes, of trading and sharing around the country and all the necessary adjustments for Renault.

Deliverables

Trend Safari


Petit Bateau

Petit Bateau

Issue

Defining the legitimacy, potential and levers needed to develop the brand in the Chinese market.

Deliverables

Implementation strategy in the Chinese market.


Dirk Bikkembergs

Dirk Bikkembergs

Issue

Defining the legitimacy, potential and levers needed to develop the brand in the Chinese market.

Deliverables

Implementation strategy in the Chinese market.


Rossignol

Rossignol

Issue

Identifying the brand’s potential in the market.

Deliverables

Implementation strategy in the Chinese market.


Herborist

Herborist

Mission 1

Issue

Supporting the brand in its development in the French and European markets.

Deliverables

Implementation strategy in France, communication strategy.

Mission 2

Issue

Supporting the marketing team one week in Paris with an all-round vision to capture new trends in different sectors and to study points of interest to build into the history of Herborist in Europe and in China.

Deliverables

Trend Safari Paris


Galeries Lafayette

Galeries Lafayette

Issue

Defining the conditions for GL to be successful in China.

Deliverables

Implementation strategy.


Guerlain

Guerlain

Issue

Test and validation of a new product concept.

Deliverables

Using a test with a panel of Guerlain consumers, recommendation and optimization of the product concept.


Tsinghua University

Tsinghua University

MBA Program training: creative marketing.


Première Vision

Première Vision

Conferences: colour trends.


Luxepack Shanghai

Luxepack Shanghai

Conference: Luxury and Packaging in China.


Etam

Etam

Mission 1

Issue

Retain, recruit and once more appeal to consumers.

Deliverables

Etam French touch, analysis of the Chinese ready-to-wear fashion market and high-potential cities for Etam, collection supervision, training of Etam teams, ES, Etam Weekend, EF and Etam Lingerie.

Mission 2

Issue

Strengthen the product territory for Etam, ES, Etam Weekend, EH and Etam Lingerie.

Deliverables

Supervising of collections

Mission 3

Issue

Supporting the brand in its thought process for the creation of three new brands.

Deliverables

Identification of development potential and levers.

Mission 4

Issue

Supporting the Etam RTW management committee during 3 days in China, with the aim of bringing another set of eyes, of trading and sharing around the country and Etam brand universe, and of thinking about points of interest to build into the today’s Etam history.

Deliverables

Another take on China: MLC Trend Safari; Mood of the Times for RTW fashion in China.


Mark Fairwhale Group

Mark Fairwhale Group

Mission 1 — MF WOMAN

Issue

Repositioning the existing brand for women geared to consumer expectations and shifts in the market.

Deliverables

Brand strategy and product strategy, seasonal directions, support for collection development.

Mission 2 — SHAKE

Issue

Creating a new brand for men destined for consumers at 2nd and 3rd market levels.

Deliverables

Brand strategy and product strategy, seasonal directions.


Moncler

Moncler

Issue

Conducting a consumer perception study.

Deliverables

Chinese market audit.


Biotherm

Biotherm

Issue

Fine-tuning strategic planning for the marketing team in France.

Deliverables

Fine-tuning strategic planning for the marketing team in France.


Bagpipe

Bagpipe Groupe

Mission 1 — BAGPIPE WOMAN

Issue

Repositioning the existing brand for women geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.

Mission 2 — FENG FENG & DIDI

Issue

Creating a new brand for children destined for consumers at the 2nd market level.

Deliverables

Brand strategy and product strategy, name creation, visual identity.


Yves Rocher

Yves Rocher

Issue

Strengthening product positioning and territory geared to consumer expectations for its development in the market.

Deliverables

Brand and product strategy.


Groupe Adéo

Adeo

Issue

Supporting the management committee with the aim of bringing another set of eyes, of trading and sharing around the country and opportunities in the decoration market.

Deliverables

Trend Safari, Mood of the Times for decoration.


UR

UR

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Product strategy, seasonal directions, collection supervision.


Yigue

Yigue

Issue

Repositioning the brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.


Carrefour

Carrefour

Issue

Adapting the French product for the Chinese market.

Deliverables

Seasonal directions and collection supervision.


Cache Cache

Cache Cache

Issue

Adapting the French product for the Chinese market.

Deliverables

Adjustment and enhancement of seasonal directions developed by France.


Me Forever

Me Forever

Mission 1

Issue

Clarifying brand positioning

Deliverables

Product strategy.

Mission 2

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.


Me Forever

Simone Pérèle

Issue

Adapting the French product for the Chinese market.

Deliverables

Implementation strategy in the Chinese market.


Camaïeu

Camaïeu

Issue

Supporting in its development in the Chinese market.

Deliverables

Contacts established with the MLC network and potential partners.


DPAM

DPAM

Issue

Defining the translation/adaptation of the brand name in Chinese for better understanding, acceptance and visibility for and by the consumer.

Deliverables

The brand name in Chinese.


Li-Ning

Li-Ning

Issue

Nurturing the creative team with international trends.

Deliverables

Seasonal directions.


Trussardi

Trussardi

Issue

Proposing a global communication plan.

Deliverables

Communication Strategy.


3 Suisses

3 Suisses

Mission 1

Issue

Consolidating the Mail Order brand’s positioning in the Chinese market.

Deliverables

Brand and product strategy.

Mission 2

Issue

Supporting teams for the implementation of the new defined product strategy.

Deliverables

Workshop for marketing goals and product content for catalogues.

Mission 3

Issue

Supporting teams for a fashion culture approach and expression of communication for the collection.

Deliverables

Culture fashion workshop and communication workshop.


Danone

Danone

Issue

Identifying growth opportunities for the group.

Deliverables

Mood of the Times, press review.


HappyChic

Happy Chic

Issue

Identifying growth potential for the Jules, Bizz Bee and Brice brands in the Chinese market.

Deliverables

Potential for implementing the three brands.


Benatry

Benatry

Mission 1

Issue

Repositioning the existing brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy, visual identity.

Mission 2

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.


Puig

Puig

Issue

Supporting the PUIG management committee during a day in China, with the aim of bringing a new set of eyes, of trading and sharing around the country.

Deliverables

Another take on China: Trend Safari


Eurazéo

Eurazéo

Issue

Defining the translation/adaptation of the brand name in Chinese for better understanding, acceptance and visibility for and by the consumer.

Deliverable

The brand name in Chinese..


Fun

Fun

Issue

Repositioning the existing brand geared to consumer expectations and shifts in the market.

Deliverable

Brand and product strategy, creation of visual identity.


Fudebao

Fudebao

Issue

Support for the creation of a brand.

Deliverable

Brand expression book, visual identity.


Petit Avril

Petit Avril

Mission 1

Issue

Repositioning the existing brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.

Mission 2

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.


Maoren

Maoren Group

Mission 1 — MIIOW SPORT

Issue

Creating a new sports brand to complete the group’s brand portfolio.

Deliverables

Brand strategy and product strategy, seasonal directions.

Mission 2 — MIIOW SECRET

Issue

Repositioning the existing brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.

Mission 3 — MIIOW JEANS

Issue

Repositioning the existing jeans brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.


mbsky

MbSky

Mission 1

Issue

Repositioning the existing brand geared to consumer expectations and shifts in the market.

Deliverables

Brand and product strategy.

Mission 2

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.


Zhejiang Style

Zhejiang Style

Mission 1

Issue

Creating a women’s brand for the American market.

Deliverables

Brand and product strategy, visual identity.

Mission 2

Issue

Developing a consistent, clear and attractive product linked to the defined brand positioning.

Deliverables

Seasonal directions, collection management.

Boyi groupe

BOYI groupe

Issue

Clarifying the positioning of the BOKAXIU women’s brand.

Deliverables

Brand expression book, store identity, name creation, visual identity.

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