References
From ready-to-wear fashion to lingerie and luxury, from sport to fashion, cars, beauty and food…
Metersbonwe
Issue
Repositioning the existing brand geared to consumer expectations and market shifts.
Deliverables
Brand and product strategy.
Peacebird
Mission 1 — PEACE BIRD WOMAN
Issue
Repositioning the existing brand geared to consumer expectations and market shifts.
Deliverables
Product strategy, seasonal directions, support for collection development.
Mission 2 — PEACE BIRD MAN
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Mission 3 — HP
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Mission 4 — LETEEN
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Mission 5 — MATERIAL GIRL
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Dior
Mission 1 — DIOR PERFUME
Issue
Strengthen the brand in China by optimizing digital communication.
Deliverables
Keys to Chinese social networks. Dior’s digital strategy in China.
Mission 2 — DIOR PERFUME
Issue
Supporting the prospective team with the aim of bringing another set of eyes, of trading and sharing around the country and all the necessary adjustments, and of thinking about points of interest to build into Dior in China.
Deliverables
Another take on China: Trend Safari
Mission 3 — DIOR PERFUME
Issue
Identifying the cities at the 2nd and 3rd levels of the market, offering high potential for Dior Perfume.
Deliverables
Analysis of the Chinese luxury market and selection of cities with high potential.
Mission 4 — DIOR PERFUME & Dior Couture
Issue
Enabling teams to enhance their take on the brand whilst working together.
Deliverables
Facilitation of a half-day workshop in order to work on the appropriation of brand values with senior management in China for Couture and Cosmetics.
Exception
Issue
Strengthening the positioning and product territory geared to consumer expectations.
Deliverables
Training of the style team and collection adjustments.
L’Oréal group
Mission 1
Issue
Raising the sales team’s awareness of trends and the evolution of the luxury market.
Deliverables
Team training
Mission 2
Issue
Raising the Asia-Pacific marketing team’s awareness of trends and market evolution of different sectors.
Deliverables
Trend Safari, Mood of the Times training
Mission 3 — MAYBELLINE
Issue
Identifying the relevant product and communication levers in the make-up segment with regard fashion attitudes.
Deliverables
Product strategy and mood of the times for make-up.
Renault
Issue
Supporting the team of designers with the aim of bringing another set of eyes, of trading and sharing around the country and all the necessary adjustments for Renault.
Deliverables
Trend Safari
Petit Bateau
Issue
Defining the legitimacy, potential and levers needed to develop the brand in the Chinese market.
Deliverables
Implementation strategy in the Chinese market.
Dirk Bikkembergs
Issue
Defining the legitimacy, potential and levers needed to develop the brand in the Chinese market.
Deliverables
Implementation strategy in the Chinese market.
Rossignol
Issue
Identifying the brand’s potential in the market.
Deliverables
Implementation strategy in the Chinese market.
Herborist
Mission 1
Issue
Supporting the brand in its development in the French and European markets.
Deliverables
Implementation strategy in France, communication strategy.
Mission 2
Issue
Supporting the marketing team one week in Paris with an all-round vision to capture new trends in different sectors and to study points of interest to build into the history of Herborist in Europe and in China.
Deliverables
Trend Safari Paris
Galeries Lafayette
Issue
Defining the conditions for GL to be successful in China.
Deliverables
Implementation strategy.
Guerlain
Issue
Test and validation of a new product concept.
Deliverables
Using a test with a panel of Guerlain consumers, recommendation and optimization of the product concept.
Tsinghua University
MBA Program training: creative marketing.
Première Vision
Conferences: colour trends.
Luxepack Shanghai
Conference: Luxury and Packaging in China.
Etam
Mission 1
Issue
Retain, recruit and once more appeal to consumers.
Deliverables
Etam French touch, analysis of the Chinese ready-to-wear fashion market and high-potential cities for Etam, collection supervision, training of Etam teams, ES, Etam Weekend, EF and Etam Lingerie.
Mission 2
Issue
Strengthen the product territory for Etam, ES, Etam Weekend, EH and Etam Lingerie.
Deliverables
Supervising of collections
Mission 3
Issue
Supporting the brand in its thought process for the creation of three new brands.
Deliverables
Identification of development potential and levers.
Mission 4
Issue
Supporting the Etam RTW management committee during 3 days in China, with the aim of bringing another set of eyes, of trading and sharing around the country and Etam brand universe, and of thinking about points of interest to build into the today’s Etam history.
Deliverables
Another take on China: MLC Trend Safari; Mood of the Times for RTW fashion in China.
Mark Fairwhale Group
Mission 1 — MF WOMAN
Issue
Repositioning the existing brand for women geared to consumer expectations and shifts in the market.
Deliverables
Brand strategy and product strategy, seasonal directions, support for collection development.
Mission 2 — SHAKE
Issue
Creating a new brand for men destined for consumers at 2nd and 3rd market levels.
Deliverables
Brand strategy and product strategy, seasonal directions.
Moncler
Issue
Conducting a consumer perception study.
Deliverables
Chinese market audit.
Biotherm
Issue
Fine-tuning strategic planning for the marketing team in France.
Deliverables
Fine-tuning strategic planning for the marketing team in France.
Bagpipe Groupe
Mission 1 — BAGPIPE WOMAN
Issue
Repositioning the existing brand for women geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
Mission 2 — FENG FENG & DIDI
Issue
Creating a new brand for children destined for consumers at the 2nd market level.
Deliverables
Brand strategy and product strategy, name creation, visual identity.
Yves Rocher
Issue
Strengthening product positioning and territory geared to consumer expectations for its development in the market.
Deliverables
Brand and product strategy.
Adeo
Issue
Supporting the management committee with the aim of bringing another set of eyes, of trading and sharing around the country and opportunities in the decoration market.
Deliverables
Trend Safari, Mood of the Times for decoration.
UR
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Product strategy, seasonal directions, collection supervision.
Yigue
Issue
Repositioning the brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
Carrefour
Issue
Adapting the French product for the Chinese market.
Deliverables
Seasonal directions and collection supervision.
Cache Cache
Issue
Adapting the French product for the Chinese market.
Deliverables
Adjustment and enhancement of seasonal directions developed by France.
Me Forever
Mission 1
Issue
Clarifying brand positioning
Deliverables
Product strategy.
Mission 2
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Simone Pérèle
Issue
Adapting the French product for the Chinese market.
Deliverables
Implementation strategy in the Chinese market.
Camaïeu
Issue
Supporting in its development in the Chinese market.
Deliverables
Contacts established with the MLC network and potential partners.
DPAM
Issue
Defining the translation/adaptation of the brand name in Chinese for better understanding, acceptance and visibility for and by the consumer.
Deliverables
The brand name in Chinese.
Li-Ning
Issue
Nurturing the creative team with international trends.
Deliverables
Seasonal directions.
Trussardi
Issue
Proposing a global communication plan.
Deliverables
Communication Strategy.
3 Suisses
Mission 1
Issue
Consolidating the Mail Order brand’s positioning in the Chinese market.
Deliverables
Brand and product strategy.
Mission 2
Issue
Supporting teams for the implementation of the new defined product strategy.
Deliverables
Workshop for marketing goals and product content for catalogues.
Mission 3
Issue
Supporting teams for a fashion culture approach and expression of communication for the collection.
Deliverables
Culture fashion workshop and communication workshop.
Danone
Issue
Identifying growth opportunities for the group.
Deliverables
Mood of the Times, press review.
Happy Chic
Issue
Identifying growth potential for the Jules, Bizz Bee and Brice brands in the Chinese market.
Deliverables
Potential for implementing the three brands.
Benatry
Mission 1
Issue
Repositioning the existing brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy, visual identity.
Mission 2
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Puig
Issue
Supporting the PUIG management committee during a day in China, with the aim of bringing a new set of eyes, of trading and sharing around the country.
Deliverables
Another take on China: Trend Safari
Eurazéo
Issue
Defining the translation/adaptation of the brand name in Chinese for better understanding, acceptance and visibility for and by the consumer.
Deliverable
The brand name in Chinese..
Fun
Issue
Repositioning the existing brand geared to consumer expectations and shifts in the market.
Deliverable
Brand and product strategy, creation of visual identity.
Fudebao
Issue
Support for the creation of a brand.
Deliverable
Brand expression book, visual identity.
Petit Avril
Mission 1
Issue
Repositioning the existing brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
Mission 2
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Maoren Group
Mission 1 — MIIOW SPORT
Issue
Creating a new sports brand to complete the group’s brand portfolio.
Deliverables
Brand strategy and product strategy, seasonal directions.
Mission 2 — MIIOW SECRET
Issue
Repositioning the existing brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
Mission 3 — MIIOW JEANS
Issue
Repositioning the existing jeans brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
MbSky
Mission 1
Issue
Repositioning the existing brand geared to consumer expectations and shifts in the market.
Deliverables
Brand and product strategy.
Mission 2
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
Zhejiang Style
Mission 1
Issue
Creating a women’s brand for the American market.
Deliverables
Brand and product strategy, visual identity.
Mission 2
Issue
Developing a consistent, clear and attractive product linked to the defined brand positioning.
Deliverables
Seasonal directions, collection management.
BOYI groupe
Issue
Clarifying the positioning of the BOKAXIU women’s brand.
Deliverables
Brand expression book, store identity, name creation, visual identity.